I felt that a solid amount of benefits were being added for the increased fee. However, they added no actual monetary value to the card. In other words, while the benefits are nice, I wouldn’t pay to have any of them.
I currently have both the personal and business Starwood Preferred Guest (SPG) American Express cards.
Both cards currently have a $65 annual fee although it is free for the first year you have it.
The biggest benefit to the card is when transferring points to airlines, 20,000 SPG points will become 25,000 airline miles/ points! You also earn 2 Starpoints on eligible purchases at participating Starwood properties.