Virgin Hotels Loyalty Program “The Know” Offering New Benefits

Virgin HotelsThe first Virgin Hotels opened in Chicago in 2015 and the second location, in San Francisco is currently taking reservations for November 2018.

There are also 8 other Virgin Hotels around the U.S. and one in the U.K. coming soon.

One of these days I’d love to check out a Virgin Hotels property and when I do, I’ll definitely sign up for their loyalty program called, “The Know”.

The Know debuted in 2014 and I can’t say that I know much about the program. However, I just came across news that new benefits are being offered by the program. mentions that “Virgin Hotels has refreshed its guest preferences and loyalty program.”

The brand wanted to find out what current members would like to see from the program, so they offered a survey. Based on the results, The Know has made some changes.

If you’re a member of The Know, you’ll be able to:

  • Personalize your stay
  • Receive a 5% discount on published rates when you sign in and book your stay on the website
  • Get room upgrades
  • Exclusive dining offers in the Commons Club
  • Get access to the Spirit Hour- free cocktails at the Commons Club

Have you stayed at the Virgin Hotels Chicago? If so, I’d love to hear about what you thought of the property.

I signed up for an account and found the questions asked for the profile to be so unique and like nothing ever asked by a loyalty program before. (Favorite snacks, what are you interested in, who do you travel with etc..)

Find out more and sign up for The Know here.

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