With New Year’s Eve being a crazy night for drinking and partying, Uber’s Surge Pricing was bound to make an appearance.
The thing I’ll say is that Uber did a good job sending out e-mails and letting customers know in advance about the coming surge.
I decided to write a post about this as a warning, BEWARE: Uber Surge Pricing Tonight, New Year’s Eve.
After posting about pricing for Uber rides on NYE, I wondered if people would have a real gripe if charged an exorbitant price for their ride.
Knowing Uber’s practices, I don’t feel that it is exactly right but with surge pricing it’s all about supply & demand. With more need for drivers, Uber entices them to work by offering better pay via Surge Pricing.
I still feel that it reeks of price gouging, but it is what it is.
As expected, many people were taken on overly pricey New Year’s Eve Uber rides.
In an article from the New York Daily News, they write about “Outraged Uber passengers post fare receipts on social media“.
Here are some Uber receipts from the Daily News post:
A 13.86 mile ride for $148.24:
A 10 minute ride for $117.51:
Did you hear about any New Year’s Eve Uber horror stories?
I have to say once again, Uber was clear about Surge Pricing. The customers also clearly did agree to the higher price. Do these passengers really have a right to be upset?
Check out the Daily News article here.
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