At the end of August I wrote about how Delta might be “Bringing Humanity Back” to flights. Whether they are or not, I haven’t much of a clue since I rarely fly with the airline.
Well now it turns out that JetBlue has been Awarded for Bringing Humanity Back To Premium Air Travel.
What’s up with all of this humanity and flying? Let’s see why JetBlue was recognized.
JetBlue announced earlier today that their Mint service has been named a finalist in Fast Company’s Innovation By Design Awards.
I’m not familiar with these awards but the JetBlue press release mentions that “The awards honor innovative and disruptive design that pushes boundaries and seeks to change the world“. Sounds like a nice honor to me!
The presse release mentions how airline business class offering have been stale and that JetBlue saw an opening “to create its own refreshing take on premium travel with a completely rethought design and a more human approach to service, addressing the needs of the modern traveler“.
While I haven’t tried out JetBlue’s Mint and doubt that I will anytime in the near future, I have heard that it is a great product. Jake from Modhop did a review of his experience flying JetBlue’s Mint which you can check out here. He also “unBoxed” the Mint amenity kit which you can watch here.
When JetBlue designed Mint they felt they could do business class better and at a more affordable price, according to JetBlue’s VP Brand & Product Development Jamie Perry.
A little about the awards.
JetBlue’s Mint made the cut as a finalist from a field of 1,500+ international submissions in 14 categories. “The judging panel was comprised of the world’s best design minds“.
If you’ve flown JetBlue Mint, let us know what your experience was like. Oh, and did you feel that it brought humanity back to premium air travel?
Find out more in the JetBlue press release here.