Back in September I wrote about JetBlue becoming the official airline of the New England Patriots.
I’d consider JetBlue to be a New York airline but could they be looking to take over the Boston/ New England region too?
In a press release that I received a couple of days back from JetBlue, it was announced that “JetBlue Tips-Off As Official Airline of the Boston Celtics“.
The five year partnership will start off with a sweepstakes where one fan and a guest can follow the Celtics with a trip to San Francisco with Mint service.
There will also be a Top 5 Plays of the Week feature on Celtics.com and a variety of community initiatives related to the environment and local youths.
The deal will include “joint marketing promotions an advertising. Elements will include online advertising, e-mail marketing and Celtics.com video features, as well as contests, and giveaways for Celtics fans“.
Now I want to know if a partnership is in the works between JetBlue and the Boston Red Sox!
Find out more about the JetBlue- Celtics partnership here.