Around a year back I wrote about The Girls of Ryanair 2014 Swimsuit Calendar.
The calendar has been made by the airline since 2008 and was available during flights as well as online. It’s sold for a good cause and features flight attendants in bikinis. Last year’s calendar raised around 100,000€ for the Teenage Cancer Trust.
I’ve been on the lookout for the announcement from Ryanair about the 2015 charity calendar. However, I didn’t see anything written about it until yesterday.
According to Bloomberg, Ryanair will “Scrap Bikini Calendar in Move Away From Brash Past”.
So why the change of heart after producing the calendar for so long? The airline is trying to “develop a softer image”.
Ryanair plans to come up with other charity options for 2015 which should be announced soon.
While I’ve never seen more than a few photos of The Girls of Ryanair calendar, I don’t really see what the big deal was that made them scrap it. It was produced for a good cause and that should certainly count to help the airline’s image.
Find out more in the Bloomberg article here.
Trish- Thanks for sharing the TEDx video. I watched most of the video before it cut out (we’re currently in Nicaragua). Definitely interesting and it does show how powerful advertising is and can be in a negative way.
I see that you are a special needs teacher and you appear to genuinely not see the problem with the former Ryanair, female staff bikini calendars. I love short Tedx talks. Perhaps you could check this one out and it might help you understand the issue. Teaching is such an important profession. Travelling is a great way to broaden your experiences and bring what you learn back to your kids. Broadening your mind to expand your knowledge is also wonderful and important when you are planting seeds in the minds of the next generation. https://www.youtube.com/watch?v=Uy8yLaoWybk