While Uber rides can be pricey during busy times due to surge pricing, they’ve also proven to be cheaper than traditional cabs and car services…
For people requesting an Uber in Altamonte Springs Florida, Uber rides are about to get even cheaper thanks to the city subsidizing rides.
With a deal that sounds too good to be true, let’s find out more…
Altamonte Springs Florida is a small city with 42,000 residents. The city will be paying Uber $500,000 over the next year in a “first-in-the-nation pilot program”.
With the program, a municipal subsidy will pay 20% of rides which start and end in the city. The subsidy increases to 25% when rides begin or end at the local light rail station.
According to Curbed, although the program just started, “others cities in the surrounding Seminole County are interested in replicating it“.
To get the subsidized price, riders will have to enter code ALTAMONTE in the Uber app.
Why the need for the subsidy? The city is “tired of waiting for Central Florida to move on transit“. When the Florida Transit Authority denied the city funding for a “demand responsive” bus service, they got creative with this deal with Uber.
Find out more from Curbed here.
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