JetBlue already offers a solid amount of free entertainment during flights. From DIRECTV to their free Fly-Fi internet service you most likely won’t be bored during a flight.

Now the airline has announced a new option for those of you with Amazon Prime accounts which will be available later in the year.

Amazon Prime members will be able to stream thousands of TV episodes and movies during a flight through JetBlue’s Fly-Fi! The service will be free to use for Prime members while other JetBlue flyers will be able to rent and purchase loads of titles through the Amazon Instant Video store.

This looks like a win-win situation for both parties.

“JetBlue is first airline to build online streaming video into the inflight entertainment experience” according to a press release I received.

This allows the airline to further increase their inflight entertainment options plus it could also gain Amazon some customers that aren’t already Prime members.

Besides gaining access to thousands of additional TV & movie options, Amazon Prime members will also be able to listen to over one million songs available through Prime Music.

All passenges onboard “will be able to purchase and download songs from the Amazon Music store, eBooks from the Kindle store, and apps and games from the Amazon Appstore“.

The coolest part is that while making inflight purchases, you’ll be able to earn TrueBlue points in specific categories on Amazon.

As an Amazon Prime member this is definitely something that I’d consider using during a flight on JetBlue. I love the creativity in partnerships that the airlines are looking to make to offer customers new way to enjoy a flight, while (most likely) also offering the airline a new way to earn revenue.

Find out more about Amazon and JetBlue’s new inflight entertainment option here.