United Airlines has a deal in place to rename the Los Angeles Memorial Coliseum for $69 million.
After much criticism about renaming the sports field the airline has offered to step away from the agreement, according to Bleacher Report.
If the deal goes ahead, the Los Angeles Memorial Coliseum would then be known as the United Airlines Memorial Coliseum.
Bleacher Report cites a quote from John Antczak of the Associated Press that “adding a corporate name is disrespectful to the facility’s history of honoring troops who fought and died in World War I.”
Janet Lamkin, President of United said that if USC cannot honor the deal, then the airline is willing to walk away from the partnership by “mutually terminating the agreement.” (FYI- USC holds the naming rights for the stadium.)
One suggestion from Janice Hahn, the LA County Supervisor was to have United get naming rights to the field but not the stadium itself. This option would leave the name an extremely wordy, “United Airlines Field at the Los Angeles Memorial Coliseum“.
The stadium is home to USC football, temporary home to the LA Rams and the Olympics have also been played here.
Find out more from Bleacher Report here.