Southwest Mocks Airline Fees, Giving Away 3 $250 Gift Cards

Southwest Airlines

I’ve mentioned many times in the past how I like Southwest for their friendly customer service, unorthodox boarding procedure, no change fees and not charging bag fees.

I recently received an e-mail about Southwest’s Transfarency. With Southwest they claim to have low fares and nothing to hide. So things included are 1st & 2nd checked bags, no change fees and free live TV.

While Southwest is boasting about these things, they’re also mocking some other airlines in a funny new campaign/ contest where 3 lucky winners will each get a $250 Southwest gift card.

Southwest is proud that #FeesDontFly when you fly with them. Here is a chart to show how they compare to other domestic airlines:

Screen Shot 2015-10-09 at 12.55.45 AM

On the site, there’s also a silly 8 question quiz of Fee or Fake, “testing your knowledge of other airline’s ridiculous fees.” I took the quiz and got all of the questions right.

Here is one of the questions:

Share your story to take a stand using #FeesDontFly. (check out the image at the top.)

There’s also a handy Fee Hacker where Southwest shares “tips on how to outsmart silly fees“.

Here’s an example:

The Contest: Southwest is giving away $250 gift cards to three winners.

There are three entry periods:

  1. Period 1: 12:01 a.m. C.T. on October 8, 2015 until 11:59 p.m. P.T. on October 15, 2015
  2. Period 2: 12:01 a.m. C.T. on October 16, 2015 until 11:59 p.m. P.T. on October 22, 2015
  3. Period 3: 12:01 a.m. C.T. on October 23, 2015 until 11:59 p.m. P.T. on October 31, 2015

You can enter for a chance to win through Instagram or Twitter.

How to enter (from Southwest):

“Share via photo and/or text your airline fee hack, horror story, or helpful tip on Instagram or Twitter during the Sweepstakes Period; incorporate the Southwest Airlines brand by including the Southwest Airlines Twitter or Instagram handle @SouthwestAir; use hashtags “#FeesDontFly” and “#Sweepstakes”.

Some Rules:

  • Open to legal residents of the 48 contiguous United States and DC
  • Must be 18 years of age or older and the age of majority in their place of residence
  • Must have a valid e-mail address and an Instagram or Twitter account as of the beginning of any Sweepstakes entry period
  • One entry per person per Twitter or Instagram account is allowed each day

Find out more about Southwest Transfarency here.

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